How to Make a Hit?

As a rule, something becomes popular when people are able to recognize it quickly and without much effort. The effect of familiarity...

The Power of Uncertainty

Humans generally try to avoid the feelings of uncertainty and ambiguity. We are naturally inclined towards resolving ambiguous situations asap. When we are put...

Nutrition Trends and the Secret of Healthy Diet

The first industrially prepared baby formula that supposedly contained enough nutrients to replace breast milk successfully was invented in the mid-19th century by German...

When our sense of probability deceives us

The influence of numerous columns published in popular newspaper supplements where so-called “experts” shower us with all kinds of advice is not to be...

Conquering Absolute Zero

At a time when adventurers were still competing to conquer the ice-cold vastness of the North and South Poles, scientists were running a tight...

Thinking About Alternatives

There is no doubt that humans are significantly different from all other creatures that have ever inhabited the Earth. In a few thousand years...

Why does digital music only make sense to a human ear?

German acoustics professor Eberhard Zwicker spent years studying the ways humans recognise sounds. After conducting a number of experiments, he reached an important conclusion:...

The Winner Brain

In Lake Tanganyika in the heart of Africa, there lives an unusual species of fish, Haplochromis burtoni of the cichlid family. It is peculiar...

CRISPR – Biotechnology of the Future

In 1987, Japanese scientists from Osaka University reported an unusual occurrence they had observed in a strand of E. coli bacteria. A strange part...

Your brain is the ultimate augmented reality device

In the recent years, we have been witnessing a staggering progress in smartphone technology. In addition to net surfing, listening to music,...

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